At the end of this morning's keynote at IDF 2010, Intel announced the Atom Processor E600 series. It's a Moorestown-like SoC designed for embedded applications.
Intel is really targeting this SoC at the consumer electronics industry and a variety of applications that could benefit from both better integration. Demonstrations included an E600 SoC powering a car navigation system and a variety of dynamic 3D content or video on a separate passenger entertainment display. You can see it running a PowerVR graphics demo if you look closely in the photo below.
E600 brings everything onboard for the platform, including PCI-E for using the E600 in a multitude of different capacities. Either bring your own PCH or build one yourself - Intel already showed examples of Realtek, OKI, and ST Microelectronics on stage. If you're just building a desktop, Intel has a fairly standard platform controller hub called the EG20T for control like ethernet, SATA and USB. Intel really hopes that their embedded Atom platform will bring cost of system integration way down.
The E-series is a 45 nm part, 32nm and 22nm Atom series parts will follow.