At the time of writing, Newegg has 56 Sandy Bridge motherboards available – 22 for H67 and 34 for P67. Of those in the P67 range, you can pick up an Intel motherboard for as little as $115, or an ASUS as expensive as $320. So what makes that expensive motherboard worth almost three times as much as the low-end board? What makes a $200 board better than a $150 board? Features? Warranty? Overclockability? Price? All of these points, while valid, carry different weight with every different consumer.
I reviewed the ASRock P67 Extreme4 at the Sandy Bridge release, and they offered a great product that is available online for $153. Today, we have two boards released at $190 by two of the biggest motherboard manufacturers – the ASUS P8P67 Pro, and the Gigabyte P67A-UD4. Firstly, the question is: if you had $190, which one would you buy? Then secondly, we have to ask: are these boards worth the ~$40 difference to the P67 Extreme4? Luckily, at least in my opinion, after using all three of the boards, the answers to both of these questions were self-evident.