Thursday, June 2, 2011

T-Mobile Will Offer Low-Cost Samsung Smartphones


New Android-powered Samsung smartphones, the Exhibit 4G and the Gravity SMART, will be offered by T-Mobile for less than $100 with two-year contracts. T-Mobile also recently offered new voice, text and data plans to move price-conscious subscribers to smartphones. Both the Samsung Exhibit 4G and the Gravity SMART will debut this month.

T-Mobile is rolling out two new Android-powered Samsung smartphones, the Exhibit 4G and the Gravity SMART, with post-rebate prices of less than $100 with a new two-year contract. While AT&T previewed a $70 Android-based Crossover smartphone Relevant Products/Services on Tuesday, that offering is from Pantech -- a brand name unfamiliar to many U.S. consumers.

So T-Mobile will soon have two products that specifically target customers looking for rich connectivity and unique entertainment experiences at affordable prices. The wireless Relevant Products/Services carrier also recently introduced new voice, text and data Relevant Products/Services plans that let price-conscious consumers realize further savings, noted T-Mobile Senior Vice President Andrew Sherrard.

"T-Mobile is continuing to help families easily make the move to smartphones with these new Android-powered handsets, together with data plans as low as $10 per month, all running on America's largest 4G network Relevant Products/Services," Sherrard said.

The Samsung Smartphones

The Exhibit 4G integrates a one-gigahertz processor, a three-megapixel camera with flash and a camcorder, a front-facing camera for video Relevant Products/Services chats, and a Wi-Fi radio. Powered by Google Relevant Products/Services's Android 2.3, Gingerbread, the Exhibit is primarily aimed at consumers looking to access Relevant Products/Services free entertainment programs from broadcasters such as ABC News Now, FOX Sports, PBS Kids, and Azteca America via T-Mobile TV as well as premium TV content and games.

The Gravity SMART is the latest addition to Samsung's Gravity portfolio of devices featuring social-networking and premium-messaging Relevant Products/Services options. Powered by Android 2.2, Froyo, the smartphone has a spacious slide-out QWERTY keyboard and a three-megapixel camera with LED flash, digital zoom, and a camcorder.

Sporting a full web browser, the SMART has a 3.2-inch touchscreen with a simplified text-input technology called Swype, which enables the user to send messages even when the keyboard is closed. Another feature called pin-it notes enables users to retain important messages on the home screen for quick reference.

Both smartphones have access to Google's family of mobile Relevant Products/Services services as well as the myriad applications available from the Android Market, and are slated to become available from T-Mobile later this month.

The new HTC Sensation 4G that T-Mobile previewed earlier this week is expected to be available beginning June 15 at a post=rebate price of $199.

Low-Priced Data Plans

The low-cost Samsung smartphones are a big part of T-Mobile's subscriber growth strategy, along with a new suite of plans for families and individuals. Earlier this month, T-Mobile introduced high-speed data plans in 200MB, 2GB, 5GB and 10GB increments as well as an unlimited data plan.

For example, T-Mobile's new entry point for price-conscious consumers is priced at $10 per month for 200MB, while its family plan offers unlimited talk, text and data for $139.99 per month. The goal is to attract the 80 percent of U.S. wireless customers who don't have smartphones, noted T-Mobile Chief Marketing Officer Cole Brodman.

"We're providing customers with the 4G coverage they need, an exciting portfolio of 4G smartphones, and the value and flexibility to meet the diverse desires of their entire family," Brodman said.

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