A new survey conducted by Nielsen suggests that this year's holiday season is shaping up to be a boom period for electronic-gear vendors -- with Apple's iPad at the top of many wish lists. Among American kids between six and 12 years old, for example, the iPad led the pack with a 31 percent interest score, followed by a new computer
Older U.S. consumers appear to be a tad more interested in upgrading to a next-generation computer, TV set, or smartphone, Nielsen observed. Still, 18 percent of all U.S. respondents over the age of 13 also indicated an interest in buying Apple's red-hot tablet, although Blu-Ray players and e-readers also appeared to have good traction with teens and adults.
"Given the continued pressure on consumer spending, it is difficult to know how robust a holiday season this will be for tech devices," Nielsen noted in a Tuesday blog. "But this survey suggests the electronics aisle will be heavily traveled this season."
Netbooks Lose Their Luster
NPD Group noted Tuesday that holiday-season purchases made up about 33 percent of total technology
However, Nielsen said a new computer actually topped the shopping lists of 20 percent of all U.S. consumers 13 years of age and older. The response is a bit surprising, given that 97 percent of households already have a computer, according to NPD.
The research firm also noted that 58 percent of Windows PC
Though netbooks were hot during 2009's holiday shopping season -- when sales accounted for 38 percent of netbook revenue for the entire year -- the low-priced computing
A Growing Passion
Nielsen indicated that 19 percent of U.S. consumers are interested in buying a non-iPhone smartphone in the next six months. Still, 13 percent of the respondents to Nielsen's survey indicated an interest in buying Apple's iconic mobile
Interest in gaming platforms also remains high among U.S. consumers 13 years of age and older. In Nielsen's survey, the Nintendo Wii led the field with a 15 percent score, followed by the Sony PlayStation 3 (13 percent) and Microsoft
Among consumers who already own an iPad, NPD survey respondents said their usage increased over time -- growing from about 15 hours per week at the two-month mark to about 18 hours after three months and thereafter. Among those using the iPad outside the home, 37 percent said they used the device on trips and vacations, 21 percent at work, and seven percent while commuting.
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