There are only a handful of metrics by which 2009 didn’t end as a successful year for AMD. With the launch of the Radeon HD 5800 series in September of that year AMD got a significant and unusually long-standing jump on the competition. By being the first company to transition a high-end GPU to TSMC’s 40nm process they were able to bring about the next generation of faster and cheaper video cards, quickly delivering better performance at better prices than their 55nm predecessors and competitors alike. At the same time they were the first company to produce a GPU for the new DirectX 11 standard, giving them access to a number of new features, a degree of future proofness, and good will with developers eager to get their hands on DX11 hardware.
Ultimately AMD held the high-end market for over 6 months until NVIDIA was able to counter back with the Fermi based GTX 400 series. Though it’s not unprecedented for a company to rule the high-end market for many months at a time, it’s normally in the face of slower but similar cards from the competition – to stand alone is far more rare. This is not to say that it was easy for AMD, as TSMC’s 40nm production woes kept AMD from fully capitalizing on their advantages until 2010. But even with 40nm GPUs in short supply, it was clearly a good year for AMD.
Now in the twilight of the year 2010, the landscape has once again shifted. NVIDIA did deliver the GTX 400 series, and then they delivered the GTX 500 series, once more displacing AMD from the high-end market as NVIDIA’s build’em big strategy is apt to do. In October we saw AMD reassert themselves in the mid-range market with the Radeon HD 6800 series, delivering performance close to the 5800 series for lower prices and at a greater power efficiency, and provoking a price war that quickly lead to NVIDIA dropping GTX 460 prices. With the delivery of the 6800 series, the stage has been set for AMD’s return to the high-end market with the launch of the Radeon HD 6900 series.
Launching today are the Radeon HD 6970 and Radeon HD 6950, utilizing AMD’s new Cayman GPU. Born from the ashes of TSMC’s canceled 32nm node, Cayman is the biggest change to AMD’s GPU microarchitecture since the original Radeon HD 2900. Just because AMD doesn’t have a new node to work with this year doesn’t mean they haven’t been hard at work, and as we’ll see Cayman and the 6900 series will brings that hard work to the table. So without further ado, let’s dive in to the Radeon HD 6900 series.
AMD Radeon HD 6970 | AMD Radeon HD 6950 | AMD Radeon HD 6870 | AMD Radeon HD 6850 | AMD Radeon HD 5870 | |
Stream Processors | 1536 | 1408 | 1120 | 960 | 1600 |
Texture Units | 96 | 88 | 56 | 48 | 80 |
ROPs | 32 | 32 | 32 | 32 | 32 |
Core Clock | 880MHz | 800MHz | 900MHz | 775MHz | 850MHz |
Memory Clock | 1.375GHz (5.5GHz effective) GDDR5 | 1.25GHz (5.0GHz effective) GDDR5 | 1.05GHz (4.2GHz effective) GDDR5 | 1GHz (4GHz effective) GDDR5 | 1.2GHz (4.8GHz effective) GDDR5 |
Memory Bus Width | 256-bit | 256-bit | 256-bit | 256-bit | 256-bit |
Frame Buffer | 2GB | 2GB | 1GB | 1GB | 1GB |
FP64 | 1/4 | 1/4 | N/A | N/A | 1/5 |
Transistor Count | 2.64B | 2.64B | 1.7B | 1.7B | 2.15B |
Manufacturing Process | TSMC 40nm | TSMC 40nm | TSMC 40nm | TSMC 40nm | TSMC 40nm |
Price Point | $369 | $299 | $239 | $179 | ~$249 |
At the top we have the Radeon HD 6970, AMD’s top single-GPU part. Featuring a complete Cayman GPU, it has 1536 stream processors, 96 texture units, and 32 ROPs. It is clocked at 880MHz for the core clock and 1375MHz (5.5GHz data rate) for its 2GB of GDDR5 RAM. TDP (or the closest thing to it) is 250W, while reflecting the maturity and AMD’s familiarity with the 40nm process typical idle power draw is down from the 5800 series to 20W.
From the specifications alone it’s quickly apparent that something new is happening with Cayman, as at 1536 SPs it has fewer SPs than the 1600 SP Cypress/5870 it replaces. We have a great deal to talk about here, but we’ll stick to a high-level overview for our introduction. In the biggest change to AMD’s core GPU architecture since the launch of their first DX10/unified shader Radeon HD 2900 in 2007, AMD is moving away from the Very Long Instruction Word-5 (VLIW5) architecture we have come to know them for, in favor of a slightly less wide VLIW4 architecture. In a nutshell AMD’s SIMDs are narrower but there are more of them, as AMD looks to find a new balance in their core architecture. Although it’s not a new core architecture outright, the change from VLIW5 to VLIW4 brings a number of ramifications that we will be looking at. And this is just one of the many facets of AMD’s new architecture.
Getting right to the matter of performance, the 6970 performs very close to the GTX 570/480 on average, while the 6950 is in a class of its own, occupying the small hole between the 5870/470 and the 6970/570. With that level of performance the pricing for today’s launch is rather straightforward: the 6970 will be launching slightly above the 570 at $379, while the 6950 will be launching at the $299 sweet spot. Further down the line AMD’s partners will be launching 1GB versions of these cards, which will be bringing prices down as a tradeoff for potential memory bottlenecks.
Today’s launch is going to be hard launch, with both the 6970 and the 6950 available. AMD is being slightly more cryptic than usual about just what the launch quantities are; our official guidance is “available in quantity” and “tens of thousands” of cards. On the one hand we aren’t expecting anything nearly as constrained as the 5800 series launch, and at the same time AMD is not filling us with confidence that it will be widely available like the 6800 either. If at the end of this article you decide you want a 6900 card, your best bet is to grab one sooner than later.
AMD's Current Product Stack
Meanwhile NVIDIA’s product stack and pricing stands as-is.
Winter 2010 Video Card MSRPs | ||
NVIDIA | Price | AMD |
$500 | ||
$470 | Radeon HD 5970 | |
$410 | ||
$369 | Radeon HD 6970 | |
$350 | ||
$299 | Radeon HD 6950 | |
| $250 | Radeon HD 5870 |
$240 | Radeon HD 6870 | |
$180-$190 | Radeon HD 6850 |
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